Digital PR Link Building
on Publications You Choose
Build powerful PR backlinks from established national, international and regional publications.
Choose the publication you want, see the price upfront and order your Digital PR placement online.
From
£4,250.00
From
£3,250.00
From
£6,000.00
Build PR Backlinks From Established Publications
Know where your link is going before you place your order. Browse Digital PR opportunities across recognised media publications, with clear pricing, placement information and estimated turnaround times.
Looking for a Particular Publication?
Explore our full database of available Digital PR link building opportunities. Compare publications, prices, placement types and estimated turnaround times before ordering.
Browse All PublicationsWhat Is Digital PR Link Building?
Digital PR link building uses online media coverage and editorial content to build authoritative backlinks to a website.
Traditionally, this involves creating a PR campaign, pitching journalists and hoping relevant publications choose to cover the story.
Big Fat PR gives you a more direct option.
You can browse available publication opportunities first, choose where you want your business to appear and then order the placement.
This provides greater control over your PR link building strategy while still securing links within genuine editorial environments.
PR Link Building Without the Guesswork
Choose Your Publication
Browse available national, international and regional media websites. See the publication, placement type, price, estimated turnaround and relevant requirements before placing your order.
Choose Your Placement
Depending on the publication, choose between a new article or a contextual link within suitable existing content.
Submit Your Requirements
Tell us your website, target URL, preferred anchor text, information about your business and any relevant expertise, commentary or supporting information.
We Review the Placement
Every placement must be suitable for the publication. Our team reviews the URL, anchor text and proposed context before progressing the order. If anything needs adjusting, we'll contact you.
We Manage the Process
Our team handles the placement process with the publication. Once everything has been approved and published, we'll send you the live URL.
Choose How You Want to Build Your PR Backlink
There are two main ways to secure a placement through Big Fat PR.
Option 1 · New Article Placements
New Article
A completely new editorial article featuring a relevant reference to your business.
Secure a completely new piece of editorial content on an available publication. The content needs to fit naturally with the publication's audience and style while providing a relevant opportunity to reference your business or website.
Depending on the subject, this could involve:
- Expert commentary
- Industry insight
- Advice
- Original data
- Research
- Statistics
- Business expertise
- A relevant news angle
Best suited to:
- Digital PR backlinks
- Brand exposure
- Expert positioning
- Authority building
- New campaigns
- Businesses wanting greater prominence within the article
Option 2 · Link Placements
Link Placement
A contextual backlink added naturally to relevant existing editorial content.
Already know which page you want to promote? A link placement allows your website to be naturally referenced within suitable content already published on an established media website.
The placement must be relevant to the existing article and provide a genuine contextual reason for linking to your website. This gives businesses and SEO teams a more targeted way to build PR backlinks towards important pages.
Best suited to:
- Service pages
- Commercial landing pages
- Important SEO pages
- Content resources
- Location pages
- Priority URLs
- Targeted PR link building
A More Transparent PR Link Building Service
Choose the Publication
Know which publication you're targeting before placing your order.
See the Price Upfront
Understand the cost of the placement before committing your budget.
Choose the Page You Want to Build
Submit the URL you want the publication to reference.
Review Placement Details
Check important information such as placement type, estimated turnaround, link type and publication requirements.
Order Individual PR Links
You don't need to commit to a large campaign or monthly retainer. Order a single placement or combine multiple publications into a wider Digital PR link building strategy.
Managed by Specialists
Our team manages the process between order and publication.
Why Build Digital PR Backlinks?
Backlinks remain one of the signals search engines can use when evaluating the authority and credibility of websites.
But link quality matters.
Digital PR backlinks allow businesses to build links from established media publications rather than relying entirely on traditional blogs or websites created primarily for SEO purposes.
A strong PR backlink profile can also help demonstrate that your business is being referenced across recognised third-party websites.
Big Fat PR allows you to build these links more strategically by choosing publication opportunities that make sense for your website and SEO objectives.
Important
No individual PR backlink can guarantee increased rankings. Backlinks work alongside:
- Strong content
- Technical SEO
- Website structure
- Topical authority
- Internal linking
- User experience
- Your existing backlink profile
Digital PR link building should therefore form part of a wider SEO strategy rather than being treated as a shortcut to rankings.
A Different Approach to Digital PR Link Building
Traditional Digital PR and Big Fat PR can both build valuable media coverage and backlinks. The main difference is where the process starts.
Traditional Digital PR
- Starts with a campaign idea
- Research or creative assets are developed
- Journalists are pitched
- Publications decide whether to cover the story
- Final publication list is not known in advance
- Excellent for earned coverage and wider brand awareness
Big Fat PR
- Starts with the publication
- Browse available opportunities
- Choose where you want to appear
- See the price before ordering
- Select the page you want to promote
- Order individual placements
- Build a more predictable PR backlink strategy
Neither approach needs to replace the other. Big Fat PR is designed for businesses and agencies that want greater control over where their Digital PR link building budget is being spent.
Buy PR Links With More Transparency
If you're looking to buy PR links, knowing exactly what you're paying for matters.
Big Fat PR allows you to browse available publication opportunities before ordering.
Instead of purchasing a vague link package and discovering the websites afterwards, you can review the publication itself along with relevant placement information.
Before ordering, you can see information such as:
- Publication
- Placement type
- Price
- Estimated turnaround
- Link type
- Example placements
- Content requirements
- Industry restrictions where applicable
You can then choose the opportunities that best fit your website and campaign.
Browse PR LinksPR Link Building for Brands, SEO Teams and Agencies
Businesses
Build Digital PR backlinks from publications relevant to your brand and online growth strategy.
In-House SEO Teams
Select individual publication opportunities around your priority URLs and organic search objectives.
SEO Agencies
Source PR backlinks for client campaigns without having to build individual publisher relationships.
Digital PR Teams
Supplement earned Digital PR campaigns with more predictable publication opportunities.
Link Building Teams
Add established media publications to a wider backlink acquisition strategy.
PR Links Should Look Natural Because They Should Be Natural
Big Fat PR isn't about forcing links into irrelevant articles.
Every publication has its own requirements and any new article or link placement must make sense within the editorial content.
That means the publication needs to be appropriate for your business and the destination page needs to be relevant to the article.
We may also recommend adjusting anchor text or positioning if it creates a more natural placement.
For new articles, genuine expertise can significantly strengthen the content. Where possible, provide:
- Expert commentary
- Original insights
- Statistics
- Research
- Experience
- Data
- Useful advice
The stronger the contribution, the easier it is to build content that provides genuine value alongside the backlink.
Find Your Next Digital PR Link
Ready to build your next PR backlink? Browse our available publication opportunities and choose the media websites that fit your campaign.
Digital PR Link Building FAQs
Choose Where Your Next PR Backlink Comes From
Take more control over your Digital PR link building.
Choose the publication.
Choose the placement.
Choose the page you want to promote.
Know the price before you order.